Gain an experienced CMO to take your go-to-market to the next level. Your fractional CMO will craft a marketing strategy, solidify messaging, create a marketing plan, manage your team, and deliver results.
Gain access to an experienced startup CMO with six successful exits in B2B software.
Kim brings 25+ years of experience leading marketing at B2B startups and a deep understanding of markets, trends, methodologies, and tactics to create a marketing function that delivers results.
Kim has worked in a variety of B2B domains, from business applications to IT and development tools, so hits the ground running. She combines a deep knowledge of B2B playbooks with an experimentation mindset.
Kim believes that increasing marketing investment needs to be justified by results. New tactics are tested at a low cost before increasing spend. Continuous optimization ensures overall marketing efficiency.
Michael Crandell | Serial CEO | RightScale, Bitwarden
